It appears the pressure to generate revenue is pretty much high over at Facebook. The social media giant, as the official announcement has it, is looking out for ways to monetize its search traffic. This means businesses now have the option to ‘purchase’ ad space and outrank their organically ranking competitors inside Facebook Search typeahead. Read more…

It was in April, 2010 that Google first announced ‘page loading speed’ as one of the ranking signals. In 2011, Matt Cutts (Anti-spam head at Google) reinforced the importance of improving website’s loading speed. “One thing I would pay attention to isoptimizing for speed…It is a slight factor in google rankings but lots of people Read more…

There are not many brands that can brag about their logo tattooed on their shoppers’ bodies. Nor are there enough companies that can congratulate themselves on their online fan-base. Harley Davidson (HD) is one such brand, or must I say a cult brand. Having accrued over two million fans on Facebook, over thirty three thousand Read more…

Coca-Cola, a company whose Facebook fan count sounds like a share of a will, has had blogosphere, twittersphere, facbooksphere and all other social media spheres heated up or must i say chilled out. With over thirty two million fans on Facebook, more than three hundred and twenty two thousand followers on Twitter, five hundred plus Read more…

A company that had once lost all its social media reputation in one blow (courtesy ‘Dell Hell’ rant by Jeff Jarvis. Forgotten? Here’s a quick recap) is today acknowledged as one of the most active consumer brands on social media! (Transformers 4, eh?) One look at Dell’s ‘Social Media Listening Command Centre’ and you can Read more…

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